New Ways of Branding Industrial Machinery
Printing technology has evolved light years, offering new, innovative products that spread brand awareness wherever your industrial machinery and equipment is used. Manufacturers of machinery for every type of industrial setting are accustomed to the branding benefits of labels, stickers, and metal nameplates. Now, you can build your brand with printed grip tape featuring your full-color logo or an important safety message.
Printed Grip Tape
Anti-slip tape, or traction tape, serves an important function in industry, where safety is paramount. Operating and working around heavy equipment requires training, skill, and careful management to assure employees are safe and liability is minimized. Strategically placed grip tape means a sure-footed step up to operator platforms, driver’s cabin, cargo beds, and control mechanisms. This new method of printing colorful logos or key safety messages heightens operator awareness and adds value to your business environment.
Types of Industries
Company branded grip tape is a safety must for industries ranging from aerospace and automotive to construction, health care, hospitality, all kinds of manufacturing, as well as retail, residential, and commercial property management. Wherever industrial equipment is used, grip tape is found, typically in non-descript charcoal or black, or highlighted with yellow caution lines.
Now you can use this product to take advantage of what was a missed opportunity. Branding equipment with your logo on anti-slip tape builds a positive link between the safe operation of the equipment and your company image, with daily repeat exposure. Over time, employees at all levels of a company where your equipment is used will see hundreds and thousands of additional impressions for your brand.
Types of Equipment
Logo printed anti-slip, safety, or grip tape is ideal for a wide range of products in all kinds of industrial settings. Workers are operating large, heavy equipment, often moving loads that weigh thousands of pounds. Heavy duty grip tape is good for indoor use or outdoor use, even in wet weather. Use it to build your brand on anything operated by employees, including:
- Trailers – for hauling light or heavy equipment
- Auto haulers
- Oil field equipment
- Construction equipment – bulldozers, cranes, backhoes, bobcats, and other tractors of all sizes
- Agricultural use – tractors, combine harvesters, trucks
- Haulers for cargo, trash, motorcycles, and more
- Trucks and flatbeds
- Industrial and truck ladders
- Warehouse operations – forklift trucks, sweepers and scrubbers, scissor lifts, electric cart vehicles, tow tractors, side loaders, cherry pickers
- Hospital and medical facilities
- Exercise equipment used in fitness centers, like treadmills, ellipticals, or stepping machines.
Help your clients avoid hazards when stepping up or gripping machinery, with the added safety of just the right grade of grip tape. Your high quality logo imprint heightens visibility at the point of contact while spreading your positive image.
Advantages of Digital Die Cutting
A highly specialized vendor, like SCN Inc., utilizes a state-of-the-art laser die cutting machine that vaporizes the material, eliminating the need for hand cutting. The result achieves very precise, “tool-less” cuts that out-perform older die cutting methods, with capabilities for kiss cuts, through cuts, perforation, consecutive numbering, and more. The laser die cutter can handle printing on roll-to-roll stock for flexography and digital, or sheet stock for silkscreen and digital. They have developed a specially formulated ink that penetrates the textured surface, and they maintain a stable of vendors to supply grip tape and all related materials in a full range of grades and differing types of adhesives.
The advantages of this advanced method include greatly reduced turnaround time, as the process is 80% faster than old, traditional die cutting. Costs are lower thanks to eliminating die charges, cutting most maintenance charges, and ease of creating more complex die cut geometries, whether for small or large-scale quantities, and various trim sizes with multiple colors.
Before final production, customers can request prototypes or sampling without incurring initial set-up fees, to see screen or flexographic printed samples, or digitally printed samples that reflect the item’s final look. The end result is a superior product with faster turnaround.
A Reliable Product
When safety is involved, you need to rely on the long-lasting, durable quality of a product like grip tape. The fundamental guarantee of that kind of quality comes with choosing the right supplier. SCN Inc. has a nearly 50-year history in the printing and labeling industry. Building on that knowledge and experience has led them to develop innovative products that take advantage of the newest technologies. Recently, acquiring a laser die cutter, among other high-tech equipment, the company added the capability of a new product in printed grip tape that combines marketing and branding savvy with first-hand printing knowledge, and an understanding of customer needs in working around heavy equipment.
Why Branding Matters
If you’re not taking every opportunity to build your brand, you’re missing an important part of marketing and growing your business. It matters because your brand is your company identity. It telegraphs a message to customers that should tie together all your strengths, from innovative quality products, to reliable delivery, a customer service focus, and an overall personality. If you’ve branded every point of customer contact with your logo, and consistently applied the company mission and values in all areas, you’ll be rewarded with customer loyalty, frequent reorders, and one of the best guarantees of success, positive word-of-mouth.